Make data analysis accessible to all

Qualtrics uses Natural Language Understanding (NLU) to detect and interpret sentiment, effort, emotion, and intent in every customer interaction, enabling data-driven decision-making.

Use natural language queries to interact with your data, asking questions as you would a human expert, revealing deeper insights effortlessly.

Take your customers where they want to go–in the fastest and most profitable way. Map out the end-to-end customer journey to develop a deeper understanding of customer behaviour and frustrations. Automatically spot friction points and identify how to fix them.

Watch replays of visitor sessions to identify the root cause of frustrations, errors, and negative trending engagement metrics. Combine your experience data with third-party operational data all on a single dashboard to improve customer acquisition and conversion rates.