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Brand Experience

What is BX? Your ultimate guide to brand experience

Brand Experience (BX) incorporates elements of customer experience and employee experience in order to accelerate customer acquisition and drive business growth.
16 min read

More Brand Experience articles

What is BX? Your ultimate guide to brand experience
16 min read
Your ultimate guide to brand positioning
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Top of mind awareness: Your ultimate guide
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How to build a brand: the ultimate guide
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Brand research: What it is and how to do it
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Ideal Customer Profile (ICP): Your ultimate guide
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Your complete guide to brand management
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What is a rebrand?
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Brand strategy: The complete guide for 2023
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Brand and customer experience: Exploring a vital partnership
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Marketing effectiveness: How to exhibit value
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What is brand engagement, and why is it important?
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Brand loyalty: What it is & how to build it longterm
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The complete guide to brand architecture
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The ultimate guide to brand marketing
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Brand voice: Definition, benefits, and tips to create one
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SEE MORE

Brand experience is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behaviour.

Over the past ten years, consumers have grown more and more skeptical of the promises brands shout at them, leaving organisations with a painful discovery—what worked for brands in the past is becoming less and less relevant today. Messages come and go, but consumers remember the experience they have interacting with a brand, and that experience pays: Brand advocates are 50% more likely to influence a purchase.

Building lasting brands is more challenging than ever, and companies need to relentlessly monitor and improve how their brands are perceived. Managing brand experience helps increase sales volume, command a higher price for products, and create motivating brand perceptions. 80% of consumers say they are more loyal to brands that find ways to stay relevant in their lives.