XM Knowledge Base
Understanding AI: Your real-world CX playbook
AI may suddenly be everywhere, but what does it really mean for your business?
If you’re struggling to sort your ML from your NLP, or you’re unsure what AI can do for your CX in real, human terms, we’ve got you covered.
In this guide, we’ll explain what AI can and can’t do – and explore how you can use it to empower your CX teams, scale your efforts, and deliver outstanding results for your business
This content was released at X4 London 2024, where leaders from the world’s leading brands shared how they are using experience management to make business more human.
In this guide,
you'll learn
- What AI can actually do – and what it can’t
- What our attitudes towards AI mean for CX implementation
- Real-world customer experience use cases
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