IDC White Paper
The future of customer personalization is powered by experience data and orchestration
![A woman smiling while working on her laptop](https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/03/cjo-whitepage.jpg)
The adoption of digital transformation techniques and technologies over the past three years has changed how traditional (non-digital-native) firms across industries interact with their customers forever.
This paper explores how companies can enhance their transformation to digital-first businesses by improving customer experience powered by experience data and orchestration capabilities. The paper also includes a profile of the offerings Qualtrics is providing in this space.
In this report you’ll learn:
- Customer expectations around cross-channel personalization
- What leaders are doing to deliver better personalization
- Key benefits of personalization and trends
- What Qualtrics offers to help with personalization