XM Knowledge Base
From data to decisions: The power of AI in market research
With all the buzz around artificial intelligence (AI), it can quickly get overwhelming to parse out the various tools, types, and methodologies associated with it. Even in an industry like market research, where AI-driven technologies have been in use for years, it can be difficult to keep up with the latest innovations.
That’s why we’ve created this quick guide to the three key AI applications — generative, predictive, and suggestive — including several examples of market research-related use cases for each.
This content was released at X4 London 2024, where leaders from the world’s leading brands shared how they are using experience management to make business more human.
In this eBook,
you'll learn
- The differences between the three AI applications
- Drawbacks and benefits to each application as they relate to researchers
- Market research-specific use cases for AI
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