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The ultimate guide
to customer
journey mapping

Wondering how to improve your customer’s experience from start to finish? Journey mapping can do just that. Journey mapping can help you pinpoint and document key moments of your customer’s experience and help you identify what is working and where you should focus to make improvements.

In this guide you’ll learn how to correctly identify and document each stage of the journey so that you can understand your customers’ needs at every point along the way.

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In this guide you’ll learn how to...


  • Set up your customer journey map for success from the beginning
  • Use customer feedback to design your journey map
  • Make your journey map work for your customers and your business

The world’s top brands trust Qualtrics to deliver breakthrough experiences