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2023 United Kingdom Consumer Trends Report

The year businesses rediscover the human connection

2023 United Kingdom Consumer Experience Trends

Amid economic uncertainty and rising consumer expectations, it is more critical than ever for businesses to stay relevant to their customers. This is why, in partnership with Qualtrics XM Institute, we spoke to more than 1,000 consumers in the United Kingdom to find out what businesses need to do to win their loyalty. The answer? Act more human.

As consumers demand deeper, more human connections with the companies they buy from, it’s time for businesses to step up or risk falling behind. Our consumer trends report explains where and how to focus your efforts so you can thrive in the months ahead.

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In this report, you’ll learn


  • The key areas businesses need to focus on in 2023 to win, according to consumers
  • The impact of human experiences on customer loyalty and spend
  • What steps to take to reconnect with your customers and stay relevant

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