SALT
LAKE
CITY
MARCH
18-20
2025
Make every
connection
count
See why 82% of attendees said that X4 Sydney prepared them to make a greater impact in their organisation. Learn from influential leaders and innovators in experience management. Choose your track and set your sights on Sydney.
SYDNEY
ICC
28
MAY
2025
Fast-track your
experience-led
evolution
At X4 Sydney, you’ll hear from leading brands who have successfully scaled their experience management programs to keep ahead of trends and outpace their competition. You’ll learn how to immediately evolve your own programs—increasing your ability to do more with less, to foster broad cooperation and alignment, and to deliver transformational impact.
JOIN
1,000+
ATTENDEES
1 DAY
Earn hard-to-win
customer loyalty
Loyalty is trending downwards across industries. Your customers are telling you what they want, but the signals are vast, fleeting, and difficult to interpret. At X4 Sydney, you’ll learn how leading brands are responding, and get hands-on with AI tools that make it easier and faster to drive action with omnichannel data.
Do more with less employee burnout
The pressure to deliver faster results with fewer resources can expose your business to broad risks you may not be able to anticipate. Learn how AI can empower your teams to work smarter and more productively, while keeping you closely connected to their changing needs and expectations.
Adapt your research to stay ahead
Research teams are preparing for the future. If you’re slow to respond to evolving trends, you risk falling behind. Cutting-edge innovations like synthetic data will be on display at X4 Sydney, and you’ll hear success stories from brands that are already using them to create unique and differentiated experiences.
Attendees
said
Agenda overview
Wednesday // 28 MAY
Keynote
Breakouts
Expo
Networking
Reception
Connect with competence
X4 Sydney is the place to share ideas and build lasting relationships with executives and XM practitioners from leading brands. There’s also our onsite help desk for expert answers to all your Qualtrics questions.
FAQs
When is X4 Sydney 2025?
The conference will be held on Wednesday, 28th of May 2025.
Where is the conference?
X4 Sydney will be hosted on Level 4 and 5 at the International Convention Centre Sydney (ICC Sydney). The address is 14 Darling Drive, Sydney NSW, Australia 2000.
Why should I attend X4?
X4 Sydney is an unforgettable event designed to empower you and your organisation in leveraging Experience Management (XM) to enhance customer and employee satisfaction, reduce operating costs, and achieve remarkable breakthroughs.
Here’s what you can expect:
— A lineup of incredible mainstage speakers who will share pivotal moments from their careers and lives, highlighting how new insights inspired them to create meaningful change.
— Insights from leading brands on how they’ve achieved growth and operational excellence through XM.
— Opportunities to forge genuine connections with some of the most accomplished professionals in your industry.
— Inspiration to drive growth and transformation in your organisation, along with a practical roadmap to make it happen.
What is Qualtrics?
Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organisations manage and improve the four core experiences of business — customer, employee, product, and brand. Over 20,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data — the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more and for a free account, please visit qualtrics.com.
Is there a cost for this event?
This event is 100% free for attendees.
Who should I contact if I still have questions about X4?
For general event questions, reach out to x4-apj@qualtrics.com.
How can I update or edit my X4 Sydney conference registration?
For a registrant to modify their registration, they can go to their X4 Sydney conference confirmation email, and click the button that says “Modify Registration.”
What is your bag policy?
Unfortunately we will not permit any suitcase, luggage with wheels, or luggage (of any design) that exceeds 30cm x 30cm into X4 Sydney. If you have large luggage, please leave it in your hotel room or check it in at coat check.
What items are prohibited at X4 Sydney and in the venue?
The following items are strictly prohibited at the X4 Sydney to ensure the peace, security, and safety of our attendees:
— Aerosol containers
— Non-aerosol spray (medical needs are permitted)
— Any sharp bladed or pointed objects, e.g. knitting needles and letter openers (pens and pencils are permitted)
— Electric stun guns, or any weapons or other devices
— Firearms, replica firearms, ammunition, and fireworks or any other form of pyrotechnic device(s)
— Knives of any size
— Mace or any other aerosol discharged chemical, such as pepper spray
— Razors and/or box cutters
— Drones
— Professional cameras or video recording equipment (unless authorized Press & Media)
Where can I inquire about speaking opportunities at X4 Sydney?
Please email x4speakers@qualtrics.com to express your interest and they will have more info about any open opportunities.
Is there a mobile app for X4 Sydney?
Yes! Information and download instructions for a new X4 Sydney mobile app will be released closer to the event. If you still have the X4 Sydney app downloaded from previous years, it will no longer work.