X4 SYD 2024 On Demand

Get inspired by the latest
innovations in XM

Hear from the world's most beloved brands and industry
experts as they explore the future of experience management
and the technologies redefining experiences at scale.

Announced at X4 SYD_

Reimagining XM with AI

Qualtrics CEO Zig Serafin announces new AI-powered technologies to deliver humanised intelligence at scale.

Get Inspired_

Keynote speakers

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Angad Soin_

Xero’s Chief Business Operations & Strategy Officer shares how customer and employee insights are the driving force behind every action they take.

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Anthony Jahanbakhsch_

Hilton's Director of Guest Insights shares how its frontline teams "make it right" before, during and after every stay.

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Alanna Shipley_

DoorDash has big plans beyond restaurant delivery. Hear how they are using audience insights as part of their strategy to make that a reality.

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Brad Anderson_

Qualtrics' President of Products, UX, Engineering, and Ecosystem demonstrates the potential of Qualtrics AI to tap into every customer and employee interaction to unlock actionable insights.

Inside Look_

Product suite showcases and guides

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Employee Experience_

How AI is empowering managers to improve Employee Experience

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Customer Experience_

Delivering Customer Experience to drive unwavering customer loyalty

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Strategy & Research_

Strategy & Research innovations to scale and shape research programs

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Employee Experience_

Elevating employee adoption of AI through human connection

The scale of AI innovation is unlike anything we’ve seen. In this new guide, we break down how AI is revolutionising EX and what people leaders need to know.

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Customer Experience_

Understanding AI: Your real-world CX playbook

AI is everywhere, but what is the best way to use it? This new guide will cover four steps to best implement AI to make customer experiences more human.

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Strategy & Research_

From data to decisionThe power of AI in market research

It can be difficult to keep up with new AI innovations for market research. We’ve created a new guide on three key applications of AI, complete with use cases.

Don't Miss_

Even more expert insights

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CUSTOMER EXPERIENCE_

Connecting the dots: Moving from transactional to transformational experiences

Join Dr Umair Shah (State of Washington) to learn how transformational experiences start with moving beyond collecting insights.

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EMPLOYEE EXPERIENCE_

Atlassian’s strategy for thriving in a distributed-first environment

Learn how Atlassian creates world-class employee experiences amongst a global workforce by leveraging continuous employee feedback and robust analytics.

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STRATEGY & RESEARCH_

The ins and outs of research for game-changing product development

Learn how Xero transformed research into an insights machine that is helping it develop game-changing products and services that resonate with customers.

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CUSTOMER EXPERIENCE_

Demonstrating the business value of CX

Learn how to maximise, manage, and communicate the business value of CX programs. So you could get successful buy-in and make your work mission-critical.

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EMPLOYEE EXPERIENCE_

Why aren't they happy? Keeping pace with evolving employee expectations

Discover the factors affecting employee experience today and get actionable advice and evidence-based strategies to set your team up for success.

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STRATEGY & RESEARCH_

From research to strategy: Market insights as a business edge at Cochlear

Discover Cochlear's approach to delivering strategic insights with unprecedented speed, agility, and cost-efficiency - giving it an innovative edge.

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Customer Experience_

Uncovering actionable customer insights with Qualtrics AI

Learn how Flight Centre uses Qualtrics AI to uncover actionable customer insights and deliver impactful CX improvements.

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Experience Experience_

Endeavour Group: Supporting leaders for the modern workplace

Learn how Endeavour Group is driving leadership effectiveness and optimising performance through a shft towards more holistic leadership development.

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STRATEGY & RESEARCH_

Mitigating risks and maximising the value of AI in research

Learn how you can capitalise on AI for research, the pitfalls to avoid, and the role it will play in the future of research.

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Customer Experience_

Channeling impact: Building a genuine CX program at DISH

Hear about DISH’s journey from basic NPS to AI-driven insights at scale. Learn how they keep leaders educated on what matters most to customers.

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Experience Experience_

Building the workplace of the future

Renowned futurist Dr Ben Hamer explores the technologies changing how we live and work and looks ahead to how the workplace will change.

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STRATEGY & RESEARCH_

The ingredients of guest-fuelled growth

Learn how Shake Shack uses brand and CX feedback to create "feel good" experiences that drive increased visitations.

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Customer Experience_

The experience equation: Creative solutions for CX success

Join Davidson to learn how to creatively approach feedback capture and connect value outcomes so you could drive CX success.

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Experience Experience_

Gaining executive buy-in for EX programs

Join Atlassian and Endeavour Energy as we explore how EX leaders can gain internal momentum and scale EX programs.

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STRATEGY & RESEARCH_

Transforming data into insights with tech-driven research

Discover real-world examples of how leading brands are using research technology to achieve faster and higher quality insights with less cost.

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PUBLIC SECTOR_

A promise of transformation is not enough: Why citizen voice needs to evolve

Learn how public sector leaders are evolving how they listen to citizen voice at scale, leaning on AI to enhance decision-making and build deeper trust.

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PUBLIC SECTOR_

What it takes to design effective digital services

Learn what it takes for government leaders to deliver innovative digital services, based on past learnings in delivering the My Health Record program.

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PUBLIC SECTOR_

World-class citizen experiences start with an effective workforce

Join global expert in training evaluation, Dr Jim Kirkpatrick, to learn where to invest in employee development and how to measure learning performance.

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PUBLIC SECTOR_

Delivering seamless CX by understanding the user journey

Learn how Venues NSW makes data-driven decisions that improve CX, even when many elements of the customer journey are beyond its control.

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See how Qualtrics AI drives humanised intelligence at scale