- XM for Customer Experience
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground
- XM for Employee Experience
  - Engage
    Know how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Explore the platform powering Experience Management
  - Free Account
  - Product Demos
- Teams
  - For Digital
  - For Customer Care
  - For Human Resources
  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
  - Financial Services
  - Government
  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Employee Exit Interviews
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Product Demos
- Customer
  - Customer Success Hub
  - Product Documentation
  - Training & Certification
  - Community
  - XM Institute
- Learn
  - Popular Resources
  - Customer Stories
  - Blog
  - 2025 Experience Trends
  - XM Knowledge Base
- Company
  - About Us
  - Careers
  - Partnerships
  - Marketplace
  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Sydney.
- - Free Account
  - Product Demos
PRICING
LOGIN
SUPPORT

Join 18,000+ customers on the world's #1 XM platform

Increase lifetime value of customers by identifying customer pain points and helping teams serve clients
Build high-performing teams while improving manager effectiveness and employee engagement
Conduct advanced research to design products people love, improve market share, and strengthen your brand

Fill out this form to watch the video and request a live demo

First Name *

Last Name *

Company *

Job Title *

Business Email *

Phone Number *

Country *

WATCH DEMO

Qualtrics Qualitative Research Demo

Qualitative research empowers research and insights teams to provide context-rich storytelling in their data by enabling respondents to share their perspective through the medium of recorded video and/or audio. This provides all stakeholders the opportunity to better understand the human behind the data points.

The world’s top brands trust Qualtrics to deliver breakthrough experiences

Explore more resources

eBook_

2025 Global Experience Trends Hub

Visit hub

Webinar_

Qual meets tech: Elevate your research in 2025

eBook_

4 ways to marry AI and research with Qualtrics

Download Now

Qualtrics Qualitative Research Demo

The world’s top brands trust Qualtrics to deliver breakthrough experiences

RELATED CONTENT_

Explore more resources

2025 Global Experience Trends Hub

Qual meets tech: Elevate your research in 2025

4 ways to marry AI and research with Qualtrics

Support

Company

Resources

Popular Use Cases

Popular Articles