Intuitive research. Intelligent roll-outs. Incredible ROI.
Support every stage of the product and innovation lifecycle - pre-launch, post-launch, and beyond. Assess whether products and services meet customer expectations, identify areas for improvement, and refine pricing and packaging strategies to maximise sales and usage.
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Today's reality
Informed Decision-Making
Provides actionable insights through advanced analytics, enabling companies to make data-driven product development and marketing decisions.
Customer Segmentation
Allows for detailed analysis of customer preferences and behaviours, helping to identify and target specific market segments effectively.
Enhanced Feedback Loop
Facilitates ongoing feedback collection from customers, enabling companies to iterate on their products and services based on real-time user insights.
With Qualtrics Product Research Hub you can
- Customisable Surveys: Tailor surveys to capture specific insights related to product features, user experiences, and market trends
- Integrated Analytics Dashboard: Access real-time insights and visualisations that highlight customer preferences and product performance metrics
- Market Segmentation: Analyse and understand different customer segments to better target product offerings and marketing strategies
- AI-Powered Recommendations: Receive automated suggestions based on customer feedback, guiding product adjustments that resonate with users
Identify your most promising product concepts
Test product ideas before launch, gathering critical feedback that informs adjustments and enhancements.
- Rapidly deploy surveys to gauge market interest and usability for new product concepts
- Continuously gather feedback to refine product offerings based on direct user input
Bring the voice of the user into every experience
Through ongoing feedback collection on current products, organisations can identify pain points and areas for improvement in the user experience.
- Gather insights from customers after product release to understand their satisfaction and experience
- Analyse feedback to visualise the customer journey and identify areas for enhancement
research
2024 Market Research Trends
2024 Market Research Trends
Advances in artificial intelligence (AI) have dramatically expanded the speed, efficiency, and scale of research capabilities, giving businesses the data they need to make smarter, effective business decisions.
We spoke to more than 3,000 researchers in 14 countries around the world to discover what trends are shaping the year ahead.
Uncover market trends and changing behaviours
Track and analyse market trends and gain the insights needed to adapt to changing consumer behaviours.
- Monitor shifts in market demands based on ongoing customer feedback and research
- Compare findings against industry standards to identify competitive advantages and opportunities.
Refine pricing and packaging strategies to maximise sales
Gather insights about pricing models and customer willingness to pay, helping to optimise pricing strategies.
- Conduct surveys focused on customer perceptions of value and pricing sensitivity
- Real-Time Analytics: Access pricing insights to inform adjustments that increase profitability while maintaining customer satisfaction
Hear from organisations redefining their market research
Hear from organisations redefining their market research
The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date, We can share insights across our ops, finance, culinary and tech teams to more deeply understand what people love about our food and ensure that our guest experience both in stores and over digital channels like our app and website meets and exceeds their expectations
Sr. Director Consumer Insights and Action @ Shake Shack
30%
increase in likelihood to recommend
Upgrade your programs with flexible, scalable plans
Upgrade your programs with flexible, scalable plans
Product research FAQs
What is the Qualtrics Product Research solution?
What is the Qualtrics Product Research solution?
The Qualtrics Product Research solution combines powerful research tools with intuitive analytics to help you understand market needs and product performance. By bringing together quantitative data and qualitative insights in one place, you can make confident decisions about your product strategy and ensure you're delivering exactly what your customers want.
What is the primary use case for a product research solution?
What is the primary use case for a product research solution?
Our solution empowers organisations to develop products people love through comprehensive market research. From customisable surveys to AI-powered analytics, you'll have everything needed to gather customer insights and validate that your products truly meet market demands.
What kind of analytics does the product research solution provide?
What kind of analytics does the product research solution provide?
Our AI-powered dashboard surfaces key insights and emerging trends, helping you quickly understand what customers are saying and what it means for your product strategy. See your research come to life through real-time analytics and intuitive visualisations.
How can your product research solution help with product development?
How can your product research solution help with product development?
It helps by transforming your product development process by capturing authentic customer feedback at every stage. Test concepts, refine prototypes, and validate features with the people who matter most — your users. Our iterative feedback tools ensure you're always building in the right direction.
What are the benefits of using the Qualtrics Product Research solution?
What are the benefits of using the Qualtrics Product Research solution?
With Qualtrics Product Research, you'll develop products that resonate with customers, spot emerging opportunities, and make decisions backed by real data. Our platform brings together all your research tools in one place, making it easier and more cost-effective to conduct research that drives results. Allowing you to turn market research into market leadership.
How can Qualtrics help with pricing strategies?
How can Qualtrics help with pricing strategies?
Our product research solution will help you understand exactly how customers value your products and what they're willing to pay through targeted research and dynamic analytics. You'll optimise product pricing while maintaining strong customer relationships. And make pricing decisions with confidence using real customer insights.
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