Find and bridge digital experience gaps – before they become chasms.
Monitor every digital interaction, with behavioural breadcrumbs that turn your customers’ movements into actionable insight. And keep customer privacy a priority while you do it.
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Qualtrics
Today's reality
Data overload and integration challenges
Siloed data sets, low data quality, and multi-channel journeys are making it harder than ever to get a quick, clear picture of the digital experience that can be actioned on.
Rapidly changing consumer behaviour
Challenging to retain customers and can’t seem to put our finger on why—what are we missing that our customers want or need?
Struggling to maximise impact and ROI
Navigating a competitive market with constrained resources makes it tough to identify and prioritise the right investments that will drive significant results.
Walk a mile in your customers’ shoes
Watch replays of real-life customer sessions and track engagement across your website and mobile app. Understand what worked. See what didn’t. Then make informed decisions that level up the customer experience.
- Gain insight into digital engagement by tracking scroll depth, clicks, and mobile taps
- Automatically connect survey responses to session replays to bring customer feedback to life
- Enterprise-level privacy certifications & capabilities to ensure you’re in control of customer data privacy
Quantify the business impact of digital friction
Combine behavioural, experiential, and operational data into a single, holistic view of your customer’s experience. With DXA, you’ll pinpoint moments of digital friction, uncover unknown issues, and map customer journeys from end to end. All before breakfast.
- Visualise your customer’s digital path (and uncover the “why” behind abandonment) with funnels
- Monitor frustration signals like rage clicks, mouse thrashes, & error clicks
- Improve customer retention and conversion rates
Value Calculator
Bad digital experiences can cost millions. See how much they’re costing you.
Bad digital experiences can cost millions. See how much they’re costing you.
Use our Experience Value At Risk (xVAR) calculator to estimate the impact that broken or unsatisfactory experiences are having on your business-critical metrics like customer acquisition, customer spend, and cost to serve.
Act on insight, turn on a dime
When you know exactly what’s happening, as it happens, you can rapidly deliver change where it matters most. Qualtrics’ Digital Experience Analytics tools mean data-driven CX strategies, finely tuned journeys, and pain points squashed before they become reputational risks.
- Leverage analytics to quantify the impact on conversion & revenue of friction points within the digital journey
- Automatically route session replays for frustrated sessions to technical teams who can take action
Peace of mind, under lock and key
Safeguard customer trust with secure information architecture and ironclad opt-out options. Protect your customers’ personally identifiable information (PII) with tools that strictly adhere to global data regulations— Qualtrics is GDPR, CCPA, and FedRAMP compliant.
- Flexibility & control over what information to mask on each website page
- Connect monitoring permissions to your website’s existing permissions policies
How we are driving growth
How we are driving growth
Qualtrics helps us predict exactly how we need to help customers complete their purchases. Those insights are literally worth millions.
Web Analytics Manager
$7.2M
increase in annual revenue
Upgrade your programs simply with flexible, scalable pricing plans
Upgrade your programs simply with flexible, scalable pricing plans
Digital Experience Analytics FAQs
Digital Experience Analytics FAQs
What is digital experience analytics?
What is digital experience analytics?
Digital experience analytics is a tool used to understand consumer behaviour, intent and sentiment across any digital property and generating insights that digital teams can act upon. It’s about gathering quantifiable data on what consumers want and what will generate the greatest ROI.
What type of tools and features does a DXA solution have?
What type of tools and features does a DXA solution have?
Digital experience analytics solutions typically include tools for real-time analytics, heatmaps, user session replay, funnel analysis and engagement tracking. Additional features may encompass integration with other marketing tools and reporting dashboards to visualise user behaviour insights effectively.
What is session replay?
What is session replay?
Session replay is the technology that enables brands to visually reproduce a visitor’s journey on websites and mobile applications. With this visualisation, brands can capture behavioural heuristics (like rage and dead clicks) to understand the “what” and the “why” of customer behaviour on digital channels.
What is a website heatmap?
What is a website heatmap?
A website heatmap is a visual representation of user interactions on a webpage, displaying areas of high engagement with colour-coded overlays. It shows where users click, scroll, and hover, helping designers and marketers identify patterns, optimise layouts, and enhance user experience by understanding how visitors engage with content.
What is funnel analytics?
What is funnel analytics?
Funnel analytics is a method used to track and analyse the user journey through specific steps or stages in a conversion process, such as sign-ups or purchases. It helps identify where users drop off, optimising each stage to improve conversion rates and enhance the overall customer experience.
More customer experience solutions
More customer experience solutions