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Poor CX puts up to 14% of revenue at risk for SEA and HK firms

Last updated:  December 12, 2022

Companies in Southeast Asia are risking up to 14% of their revenue as a result of poor customer experience, while those in Hong Kong risk up to 6.5% of their revenue. This puts US$165 billion and US$15 billion in consumer spending at risk in Southeast Asia and Hong Kong respectively, according to research from Qualtrics XM Institute.

Read more at Marketing Interactive.