Get to actionable insights faster with our user-friendly survey design. With just a few clicks you can capture critical qualitative and quantitative data on potential names — without an expensive focus group. Qualtrics’ powerful capabilities make it easy for potential customers to rank and rate their favorite names to give you the data you need to move forward with confidence.

Instantly separate winning product names from poor performers. Robust reporting tools visualise your survey responses to deliver the data you need at a glance, with minimal effort. Compare and contrast names based on key characteristics including appeal, creativity, relevance, and more. Qualtrics’ reporting suite makes it simple.

Rich insights often lie buried in your open text responses. Use the power of AI to uncover key themes and sentiment surrounding product names. Instantly surface the most relevant data without reading each comment one-by-one.

You don’t need to pay an intern to read and analyse all of your open text. Put the power of machine learning to work to automatically categorise and rank your open text responses. Discover which product names evoke emotions consistent with your brand strategy and fail to deliver your intended message.

Enticing the right audience with your product name starts with engaging them. Test your brand and product names with your target market before launching. From general population to environmental enthusiasts to affluent online shoppers, we’ve got you covered. Qualtrics can help you build the ideal panel of respondents to give you an accurate view of name performance.