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Build on demand-insights with feedback from the right people at the right time

Unrivaled panel and community managements capabilities offer a rich profile of your customers and prospects, allowing you to integrate their feedback into your most critical decisions with your own in-house panel.

Trusted by over 11,000 of the world’s leading brands
and 99 of the top 100 business schools


With Qualtrics, it’s easy to recruit, target, reward, and get feedback from every customer segment to generate insights for everything from product tests, ad testing, and customer experience.


Get smarter across the organisation

Share insights and profiles with your panel from 125 data sources – including CRM, email, and marketing automation platforms. With APIs into any third party software, like Slack, Adobe, and Salesforce, you can ensure the insights you get are fed back into all your most critical systems.

Stay in complete control

Keep in control of your data with global opt outs, contact frequency controls, and on-demand data deletion across the Qualtrics platform. Our APIs make it easier to respond to data deletion requests and comply with GDPR.

Qualtrics helps us be perfect in what we deliver to consumers.
Qualtrics is the difference between success and failure. It’s just that simple.

The top rated digital experience management software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Experience management reviews on G2

TrustRadius Core XM 2020 Award Capterra Core XM 2019 Award

TrustRadius Core XM Reviews G2 Core XM Reviews Capterra Core XM Reviews

Get started with Qualtrics today