XM Knowledge Base
BRAND EXPERIENCE
10 Things Brand Managers Need to Know in 2020
In today’s increasingly competitive landscape, what should brands do to analyse and improve brand awareness and strengthen brand equity?
Professionals across the region anticipate slow customer growth, while budgets may remain uncertain. More than two-thirds of marketers state they will have to make some sacrifices to their budgets, which they say are “just enough”.
This is interesting because despite the challenges faced, marketing and advertising has never been more important to the bottom line.
What you will learn from this eBook:
Learn how to use modern brand management and research tools, to use deep consumer insights to validate, guide, and tailor programs as well as conduct and measure real, meaningful work that adds to the bottom line.