- XM for Customer Experience
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground
- XM for Employee Experience
  - Engage
    Know how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Explore the platform powering Experience Management
  - Free Account
  - Product Demos
- Teams
  - For Digital
  - For Customer Care
  - For Human Resources
  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
  - Financial Services
  - Government
  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Employee Exit Interviews
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Product Demos
- Customer
  - Customer Success Hub
  - Product Documentation
  - Training & Certification
  - Community
  - XM Institute
- Learn
  - Popular Resources
  - Customer Stories
  - Blog
  - 2025 Experience Trends
  - XM Knowledge Base
- Company
  - About Us
  - Careers
  - Partnerships
  - Marketplace
  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Sydney.
- - Free Account
  - Product Demos
PRICING
LOGIN
SUPPORT

< View all Sessions

Session airs December 20, 2018 | 11:00 AM AEDT

This session will begin in

Register for Access

First Name *

Last Name *

Company *

Job Title *

Business Email *

Phone Number *

Country *

Session 10 | Qualtrics

The 3 Steps of Product Concept Testing

Shek Viswanathan CX Product Manager

You’ve spent weeks, months, maybe years coming up with the perfect product idea. But is it ready for the market? Concept testing is both simple and powerful, and it helps you identify potential pitfalls and hidden opportunities for your new product. Learn the 3 steps of concept testing to give your product the best chances of success.

Click to share

Up Next

Learn more about Product Experience Management

Register for Access

The 3 Steps of Product Concept Testing

Optimise the Customer-Product Fit

Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life

Research-Optimised Pricing

Pricing Products for Maximum Profitability

Feature Optimisation

Best Features, Best Product: An Introduction to Optimisation