XM Knowledge Base
Products: Innovators & Researchers
Gain unique access to industry leaders as they share the solutions they’ve created for their most pressing business challenges, starting with product innovators. Register once for full access and reminders to all 10 sessions.
Products: Innovators & Researchers
Explore product design, innovation, and development by learning how leaders at top brands are creating products people obsess over.
Optimise the Customer-Product Fit
Charles Wilson Product Insights Manager
Liking Is the First Step: How to Find Your Product's Fit in a Customer's Life
Charles Wilson Product Insights Manager
Picking product winners is good, but knowing why they are winners is better. Learn why customers like certain products, how they rationalise purchase decisions, and how you can measure which products will succeed. This session uses the launch of New Balance's new X90 sneaker to show how promoting a niche product can better support the whole brand.
Research-Optimised Pricing
Craig Lutz Research Analysis Product Manager
Pricing Products for Maximum Profitability
Craig Lutz Research Analysis Product Manager
Pricing is a critical factor in ensuring that your product yields the highest returns. Price too high, and the market won’t adopt your solution. Price too low, and you’ll risk cheapening your brand and leaving money on the table. Learn the three best pricing methods and when to use each.
Feature Optimisation
Craig Lutz Research Analysis Product Manager
Best Features, Best Product: An Introduction to Optimisation
Craig Lutz Research Analysis Product Manager
Intuition can only take you so far. Optimise your new product with conjoint analysis to help determine pricing, product features, product configurations, bundling packages, or all of the above. Conjoint analysis simulates real-world buying situations that ask respondents to trade one option for another, and it's easier to accomplish than ever before.
Product
Concept
Testing
Shek Viswanathan CX Product Manager
The 3 Steps of Product Concept Testing
Shek Viswanathan CX Product Manager
You’ve spent weeks, months, maybe years coming up with the perfect product idea. But is it ready for the market? Concept testing is both simple and powerful, and it helps you identify potential pitfalls and hidden opportunities for your new product. Learn the 3 steps of concept testing to give your product the best chances of success.