XM Knowledge Base
Customer Experience:
From Theory to Practice
Gain a unique perspective on CX thought leadership. Hear real-life examples from brands that have cracked the code, along with practical tips that can be used to improve any CX program. Register today for this exclusive opportunity to learn from customer experience masters.
Customer Experience:
From Theory to Practice
Learn how to launch a CX program that’ll take your business from ‘Meh’ to ‘WOW!”
(Kick)Starting a CX Program
Bruce Temkin Head of the Qualtrics XM Institute
(Kick)Starting a CX Program
Bruce Temkin Head of the Qualtrics XM Institute
Implementing a great CX program takes careful planning and intentional design. Join Bruce Temkin as he teaches how to build a robust CX program, explores the trends that prove how important CX has become, and shares 3 recommendations for getting your CX program on the right track.
6 Competencies of a Successful CX Program
Aimee Lucas Senior Principal Analyst
6 Competencies of a Successful CX Program
Aimee Lucas Senior Principal Analyst
Great customer experiences are carefully designed, not accidental. Join Sr. Principal Analyst Aimee Lucas to find out the competencies and actions needed to design and deliver world-class customer experiences. From program leadership and activating the organisation to the tools you need to build your skills, you’ll have everything you need to develop a CX program that delivers unmistakable value.
Bring Voice of the Customer to Life
Fernando F. Vejar Director of Customer Listening
Bring Voice of the Customer to Life with a Customer-Centric Culture
Fernando F. Vejar Director of Customer Listening
American Express is known for its superior customer service — this didn't happen by accident. To be truly customer-centric you need to empower people at all levels of your organisation to listen to the customer and act on insights. Find out how American Express built a world-class customer culture by using a broad spectrum of approaches from empowering employees to capturing and acting on customer insights.