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Brand Experience
From Initial Impact to Emotional Connection

The world’s most successful brands understand the power — and profit — that comes from people having an emotional connection with a brand. In this season of Qualtrics Master Sessions, we hear from global experts who have designed some of the most impactful experiences for some of the world’s best brands. Register today for this exclusive opportunity to learn from brand experience masters.

Session 1

People Love Experiences, Not Ads

October 23, 2019 | 8:00 AM AEST

Session 4

Don't Just Be Disruptive, Be Distinctive

November 13, 2019 | 8:00 AM AEST

Session 5

The Marriage of Information and Inspiration

November 20, 2019 | 8:00 AM AEST

Thanks for Registering!


Brand Experience
From Initial Impact to Emotional Connection

Create experiences that make consumers fall in love with your brand


Session 1

BONIN BOUGH

People Love Experiences, Not Ads

BONIN BOUGH

Consumers ignore advertising but crave experiences. If your brand hypes but doesn’t actually help, consumers will turn elsewhere. Fast. Bonin Bough, the brand mastermind behind Oreo, Cadbury, Pepsi and Gatorade, shares his inside story of how he cracked the code of channeling brand experience into blockbuster growth — and how you can too.

October 23, 2019 | 8:00 AM AEST

Session 4

GREG DZURIK VP Marketing and Innovation Strategy / Yum Brands

Don't Just Be Disruptive, Be Distinctive

GREG DZURIK VP Marketing and Innovation Strategy / Yum Brands

While some brands set their sights on having disruptive products/services, communications, and experiences, many of these efforts often go to waste. Greg Dzurik from Collider / Yum! Brands (Taco Bell/KFC/Pizza Hut) will share why brands should focus their energy on being distinctive and how to measure your brand's distinctive assets.

November 13, 2019 | 8:00 AM AEST

Session 5

KRISTIN LUCK Brand Advisor

The Marriage of Information and Inspiration

KRISTIN LUCK Brand Advisor

Data is boring. But it doesn’t have to be. Hear from growth strategy guru and futurist, Kristin Luck, on how to look at research through a lens of innovation and creativity so that you can deliver data that inspires.

November 20, 2019 | 8:00 AM AEST