XM Knowledge Base
Qual meets tech: Elevate your research in 2025
Tuesday, Nov 26 | 2:00 PM AEDT | 11:00 AM SGT & HKD | 4:00 PM NZDT | 1 hour
Whether you’re a seasoned researcher, a product manager looking to refine your methods, or a UX professional seeking to deepen your understanding of user needs, this webinar offers invaluable opportunities to enrich your research capabilities and drive impactful results in 2025.
Join this webinar
to learn
- How user testing/research can be elevated with AI, enabling you to more deeply understand user behaviour, sentiment and preferences using diverse testing methodologies
- How you can scale up research operations and speed up product iteration/innovation
- Shifts in the market research landscape and insights into how industry leaders in product management, market research and UX are approaching 2025
- How to drive greater UX testing efficiencies - cutting down the time, effort and costs without compromising insights quality
Webinar_
Qual meets tech: Elevate your research in 2025
Tuesday, Nov 26 | 2:00 PM AEDT | 11:00 AM SGT & HKD | 4:00 PM NZDT | 1 hour
As we approach 2025, the demand for cost effective and agile qualitative research and UX insights is greater than ever. In this rapidly evolving landscape, market researchers, product managers, and UX professionals must pivot their research methodologies to align with changing consumer needs and behaviours. As well as embrace new technological advancements—including AI— that can significantly elevate, scale, and accelerate both quantitative and qualitative research efforts.
Whether you’re a seasoned researcher, a product manager looking to refine your methods, or a UX professional seeking to deepen your understanding of user needs, this webinar offers invaluable opportunities to enrich your research capabilities and drive impactful results in 2025.
Featuring
Ken Choi
Head of Strategy & Insights Solutions, APJ
Ken has over 18 years of experience in brand strategy and research. He has experience working on large-scale, global research programs and has conducted brand strategy and growth innovation research in over 45 countries.
Ken has over 18 years of experience in brand strategy and research. He has experience working on large-scale, global research programs and has conducted brand strategy and growth innovation research in over 45 countries.
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