Webinar
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Reshaping experiences in the Agentic AI era featuring Forrester

Tuesday, Apr 8th   |  
2 PM
AEST   |  
12PM SGT & HKT | 1 hour

Agentic AI is revolutionising how organisations design and deliver products, services, and experiences. With the ability to bridge disparate workflows and foster autonomous decision-making and actions, organisations can better connect every customer touchpoint and enable faster, insight-driven decision-making. 

Join guest speaker Rowan Curran (Senior Analyst, Forrester) and Gurdeep Pall (President - AI Strategy) to learn the trends and predictions on Agentic AI in experience design. And unleash its power to drive growth, foster customer loyalty, and improve insight quality. 

Designed for CX, Market Research and Marketing leaders, there will be two breakout sessions to dive deeper into practical considerations for adopting Agentic AI: 

  • + Omnichannel: The road to Agentic AI starts here - Agentic AI has the potential to deliver personalised customer experiences at scale whilst lowering your cost to serve. But getting there requires first having a solid omnichannel CX foundation in place. Learn how you can connect every customer touchpoint and the pathways towards Agentic AI.
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  • + The future of Market Research: Agentic AI and synthetic responses - The rise of AI and specifically synthetic responses are revolutionising market research by providing cost-effective realistic insights into consumer behaviours. In this session, we’ll discuss how Agentic AI generates relevant, context-aware insights, to enable faster and more accurate decision-making.   

Join this webinar to learn

  • The potential, challenges, and risks of Agentic AI for experience design

  • Trends and predictions from Forrester on how Agentic AI will be used and implemented, plus the risks to be aware of

  • Practical steps you can take today to establish a strong foundation and the pathway towards Agentic AI - be it for Customer Experience, Employee Experience, or Market Research

Featuring

Qualtrics

Gurdeep Pall

President of AI Strategy

Gurdeep joined Qualtrics in 2024, prior to which he was Corporate Vice President at Microsoft responsible for AI Incubations. During his long career at Microsoft, he led major initiatives in AI, built the Teams business, including running Skype, and was an Engineer on Windows NT and Internet core technologies. He is credited as the inventor of VPNs. Gurdeep also sits on the boards of multiple inventive tech startups.

Forrester

Rowan Curran

Senior Analyst

Rowan’s research focuses on AI, ML, and data science, looking at challenges and opportunities for technology executives and their teams. In his primary coverage area, he spearheads Forrester’s research on generative AI technologies, tools, and strategy. He also covers enterprise AI/ML platforms, cognitive search, and synthetic data.

Qualtrics

Leonie Brown

Principal XM Scientist

Leonie Brown, an XM Scientist at Qualtrics, specializes in customer experience, research methodologies, and contact center modernization, working with brands to optimize CX programs for increased revenue and reduced churn.

Qualtrics XM Institute

Isabelle Zdatny

Principal Analyst

Isabelle helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership, developing and delivering training, consulting with companies, and speaking on key XM topics and trends.

Qualtrics Edge

Ali Henriques

Global Director of EDGE Services

Ali, a market research practitioner, leads research innovation on Qualtrics Edge, which comprises of AI-powered tools and solutions, wrapped in human-powered services. With nearly 2 decades of market research experience, Ali spearheads thought leadership, guiding innovation pipeline for transformative research tools and supporting our legacy services business to deliver 10,000 projects per year.

The world’s top brands trust Qualtrics to deliver breakthrough experiences