XM Knowledge Base
eBook_
2025 Global Market Research
In this report
2025 Global Market Research
Trends Report
The use of AI in market research is not just a passing fad; it’s a fundamental shift here to stay. The companies who fully embrace its capabilities will be better equipped to predict trends with greater accuracy, improve team efficiency, refine strategies for designing captivating UX, and so much more. We’re living in the age of intelligence and the need for data-driven decisions is at an all-time high. Research teams are better equipped than ever to deliver more impactful insights at increased speeds.
We gathered insights from over 3,000 researchers in 14 countries to reveal the trends shaping the coming year.
We gathered insights from over 3,000 researchers in 14 countries to reveal the trends shaping the coming year.
In this report
you’ll learn
- Key priorities for research leaders & teams in 2025
- How AI is augmenting, not replacing researchers
- The role of synthetic data in enhancing research accuracy
- How market research differs across global regions
Thank you
Your download will begin shortly, if it doesn’t click here.
You might also like
See how XM for Strategy & Research can uplevel your program.
Watch demoRELATED CONTENT_
Explore more resources
eBook_
4 ways to marry AI and research with Qualtrics
eBook_
Breaking down silos: Combining qualitative and quantitative research
eBook_