XM Knowledge Base
Breaking down silos: Combining qualitative and quantitative research
Today, researchers and organisations are embracing holistic solutions that offer comprehensive analytics capabilities and incorporate both qualitative and quantitative data. By combining these research methods, organisations can gain deeper insights, evaluate hypotheses, compare results, and seamlessly integrate insights into every phase of the research process.
This paradigm shift transforms research from a tool for market comprehension into a powerful driver for enhancing and designing experiences across the entire organisation.
In this ebook, you'll
learn:
- How mixed mode research helps future-proof your surveys
- Where AI-powered tools can lean in to save time and money
- Why qualitative analysis is less labor-intensive than in the past
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