2024 CONSUMER TRENDS REPORT
Your CX playbook for the year ahead
![2024](https://www.qualtrics.com/m/assets/au/wp-content/uploads/2023/11/2024-cx-trends-banner.webp)
Amid the buzz and excitement of AI, in 2024 organisations must not lose sight of what matters most to their success — creating genuine, human connections with their consumers.
But here’s the catch — understanding how to make those connections is getting harder. Consumer feedback preferences are evolving; customer journeys are even more complex, and expectations continue to rise.
Based on responses from more than 28,000 consumers across 26 countries (10,500 across Asia Pacific & Japan), our fourth annual Consumer Trends Report shows just how valuable those connections really are and how you can start building them in the year ahead.
In this report, you’ll learn:
- The four consumer trends shaping 2024
- What the trends mean for businesses, including the opportunities and the risks ahead
- Expert advice on how to navigate the findings