EDUCATION EXPERIENCE MANAGEMENT

Every voice heard

Turn every interaction—with students, teachers, staff, faculty and families—into insight. Spot key struggles in their journey, replace guesswork with prioritized actions and eliminate points of friction real-time—ensuring your institution delivers on its promise.

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Deliver mission-critical experiences

The XM platform is trusted by over 1,800 educational institutions to understand what stakeholders are saying, wherever they are saying it. XM surfaces insights from the web to call—and everywhere in between—to help you take meaningful actions that improve student and staff engagement, satisfaction, and retention.

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Transform feedback into actionable insights that drive student retention and success. Equip faculty and staff to tackle issues proactively, ensuring nothing stands in the way of student achievement. Create personalized, impactful experiences at scale that resonate with every learner, employee, and alum.

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Young students raising their hands in class

Hear every voice—student, family, teacher, staff—across key moments to guide school improvements. Modernize support, centralize processes and save time with automation. Build a destination district that prepares every student for success.

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Today's reality—sound familiar?

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Low student retention

1 in 3 students don't make it past their first year of college

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Rising employee turnover

40% of higher ed employees and one-third of teachers are considering leaving their jobs

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Low student feedback

Only 60% of students feel their feedback is taken seriously by their institution

Results that speak for themselves

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With Qualtrics we’ve got the data when we need it, where we need it, to make actionable decisions.

Jace Dallman
Research Data Scientist

4,000

annual staff hours saved through automation

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We initially used Qualtrics as a survey tool, but it’s so much more than that. Transitioning to Qualtrics made it really easy for us to have real-time data available to all of our schools.
 

Scott Kerwien
Chief of Student Success

90x

increase in the number of survey responses from ~99 to over 9,000

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We felt like we had the right services in place. [The next step] was really to make sure the experience was matching and connecting them with that infrastructure and those services.

Whitnie Powell
Assistant VP, Enrollment Management and Student Services

17.3%

year-over-year undergraduate enrollment increase

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We integrate seamlessly with the tools you use every day

Safe, secure, and certified for the education industry

  • Keep your data safe and secure on the enterprise-grade Qualtrics platform, and have complete trust with tight privacy, monitoring, and data access controls.
  • We’re FedRAMP certified, so you can rest assured the XM Platform gives you all the tools you need to manage FERPA compliance.
Public sector certification logos: HIPAA, Information Security Management System, FedRAMP, GDPR, and HITRUST compliant

XM for Education FAQs

Learn more about experience management for Education

What is experience management (XM)?

Experience management (XM) is the process of listening closely to feedback, understanding what your stakeholders are saying, and then taking action to create the experiences they want.

 

By understanding and addressing pain points, preferences, and expectations, you can enhance satisfaction, loyalty, retention, and engagement.

What does the Qualtrics XM for Education platform do?

Qualtrics XM for Education allows schools and universities to listen to real-time student, faculty, and staff feedback wherever they are — through surveys, online reviews, call center conversations, social media, and more. With that data at their fingertips, schools and universities can better understand how their students, faculty, and staff are feeling and what actions they need to take in order to boost student engagement and staff retention in an ever changing academic market.

What are popular use cases for XM for Education?

Educational institutions use Qualtrics XM in a variety of ways, online and offline, to enhance how they operate and improve overall student and staff experiences.

 

Here are a few examples:

 

  • Student feedback
  • Course evaluations where support may be needed
  • 360 employee engagement
  • Alumni and donor feedback
  • Event and program evaluations
  • Research and data collection

What are the benefits of using Qualtrics?

Consolidating onto a single, modern platform like Qualtrics can help your organization boost student, faculty, and staff engagement, success, and experience by:

 

  • Streamlining processes and automating workflows
  • Reducing costs
  • Collecting more responses with multichannel distribution
  • Saving valuable time with easy survey creation and advanced, real-time analytics and reporting
  • Easy integration with popular learning management systems
Related Content
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Explore more resources

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2025 Global Employee Experience Trends

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Student Experience Trends Interactive Dashboard

Ready to see how Qualtrics can improve experiences at your institution?