Qualtrics Edge_
Market and consumer insights on day one
Make the right calls for your business when it matters most. Effortlessly track competitor positions, explore emerging trends, and anticipate consumer behavior—no manual research required.
Qualtrics Edge combines synthetic data, AI-powered apps and expert services to unlock confident decisions for your biggest challenges. With richer insights and faster answers, you’ll drive growth, mitigate risk and propel the business forward.
Edge is transforming market research
Accelerate speed to insight from 12+ weeks to minutes by answering burning questions with feedback from your target audience.
Understand the competitive landscape to contextualize your performance and highlight key opportunities.
Stretch budgets to deliver sharper insights to your most pressing business challenges.
Get answers to crucial market questions without field research
- When customers aren’t buying from us, where are they going?
- Who is gaining momentum in our category?
- What’s trending in the Northeast region?
- Which segment drove a spike in intent in March?
- Which app do consumers use the most and why?
- Which competitor should we be on the lookout for gaining in popularity?
- What journey aspects should we focus on improving with Gen Z?
- When not shopping with us, how do consumers spend their free time?
Qualtrics Edge named top 10 leader in Greenbook’s 2024 GRIT Report for Business & Innovation
Make faster, confident decisions with synthetic data
Edge Audiences uses advanced AI to simulate consumer behavior, preferences, and decision-making. By combining publicly available data, Qualtrics’ vast repository of unique human experience data, and predictive analytics, Edge generates synthetic responses tailored to specific demographics and customer profiles in a matter of minutes in order to test designs, target hard-to-reach audiences, protect company IP, or identify a winning concept.
Stay competitive with real-time AI-powered insights
Edge Instant Insights provides decision intelligence on day one for your business and your top competitors. By tracking consumer behaviors, attitudes, transactions and engagement, you can identify where to focus efforts to delight customers and drive growth. Leveraging AI, ask Edge anything about you and your competitors’ brand performance, satisfaction with key touchpoints, trending search terms, fluctuations in digital and in-person visitation, or movement in purchase patterns.
Leverage our custom solutions for targeted results
Edge Services supports thousands of brands globally in their quest for uncovering insights. Conduct custom research on your key audiences, competition, or products and services. Our team of global research and technology experts generate tactical and strategic insights to support a range of clients’ business challenges including research design, data collection, and reporting guidance.
