2025 Global Consumer Trends Report

Since the launch of our consumer trends report 4 years ago, we’ve seen the effects of a global pandemic, inflation-led economic uncertainty, and the rise of AI. With responses from 23,730 consumers across 23 countries/regions, our consumer trends report outlines what businesses can expect next in 2025.

With less money in consumers’ pockets, a hyper-competitive landscape, and the continual decline of customer feedback, forging genuine lasting connections with your customers is more important than ever. Our trends report will equip you with the insights and advice you need to do exactly that, setting you up for business success in 2025 and beyond.