Special report: Building consumer trust in 2025

With more than 23,000 consumer responses across 23 countries/regions, our 2025 Consumer Trends report highlighted a critical point: that trust is the #1 priority people consider when interacting with a business.

How critical is this? Consumers are 1.7x more likely to purchase more from brands they trust. But how do you earn trust from consumers and what impact can it have on  your brand?