XM Knowledge Base
A basic guide to panel design
It’s never been more important to have a finger on the pulse. By listening and understanding the expectations of prospects, employees, customers and the wider market, organizations can uncover new opportunities and improve existing experiences. But whether that’s creating new products to address unmet market needs or reshaping experiences to improve customer and employee satisfaction, it all starts with a reliable and actionable source of data. And one of the most useful is panels. In this beginner’s guide, we’ll outline the fundamentals of using panels for research, including how you can build your own, and best practice for quantitative and qualitative research.
In this guide you’ll learn:
- What panels are and when to use them
- Why it’s worth building your own research panel
- How to define the purpose of your panel to uncover quality insights
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