Maturity assessment:
XM-Centric culture

Culture – simply defined, is how employees think, believe, and act – is one of the three building blocks of a successful XM program, alongside Technology and Competency. To achieve sustainable XM success, organizations need the ambition to change, the Technology to scale the change, the Competency to drive the change, and the Culture to support the change. 

To build a culture where XM-centric mindsets and behaviors are ingrained throughout the business, organizations should focus on cultivating four attributes: Purpose-Led, Human-Centric, Change-Minded, and Evidence-Based.