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UX RESEARCH SOFTWARE

Bring the voice of the user
into every experience

Make your users a constant source for delivering exceptional products, services, and digital experiences. From user research to participant recruitment to advanced analytics powered by AI, tap into any audience in the market to help design dynamic UX experiences, all within a single platform.

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All-in-one UX Research

Create exceptional user experiences fueled by feedback

Utilize custom and expert-designed research methodologies to gather UX insights throughout the product development cycle. Conduct unmoderated and moderated user testing, card sorting, and concept tests to launch products quickly. Enhance quantitative UX research with qualitative tools like video feedback and user interviews, capturing nuanced user feedback and perspectives

Strategic UX graphs on likelihood to purchase

Activate Your Audience

Engage the right audience, whenever you need them

Deploy UX research studies to all of your users to get user experience insights in an instant. Easily access diverse audiences, create segments, run user testing, and build panels to ensure you hear from the right people every time. All of the engagement and feedback from your users feeds directly into Qualtrics XiD, which means you get an ever-richer picture of your users that you can use to drive more targeted UX research and more tailored interactions.

high value customer profile with customer engagement

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Discover powerful insights in less
time with Qualtrics Strategic UX

Watch our deep dive product demo to learn how Strategic UX can help you get critical user experience insights that help validate design decisions, create more tailored interactions, and more.

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UNMODERATED USER TESTING

Launch exceptional products
with confidence

Unmoderated user testing with Qualtrics empowers you to gather real-time insights, recruit diverse audiences, conduct remote user tests, and analyze data using AI. Streamline your qualitative research process, reduce time and cost, decrease fragmented spend, and focus on high-quality insights that drive better decisions and accelerate growth.

unmoderated user testing

MODERATED USER TESTING

Gain user insights
via live sessions

Qualtrics offers an all-in-one platform to conduct quantitative, qualitative, and mixed method research,allowing teams to get fast, actionable, and high-quality insights from qualified participants.

Through live moderated testing sessions, users are guided through tasks to reveal behavior, attitudes, root causes, and underlying beliefs around user experiences.

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BEST-IN-CLASS ANALYTICS

Understand your users
at every step

Analyze UX data with built-in machine learning and AI with an easy-to-use interface and transcription translation into over 20+ languages. Combine your qualitative and quantitative analysis capabilities to quickly surface key topics and sentiment using video to humanize your data and bring it to life at scale.

best-in class analytics dashboard to analyze concepts

Upgrade your programs simply with flexible, scalable pricing plans

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More about UX research

UX research, or user experience research, is the systematic process of investigating and understanding users' behaviors, needs, and preferences to inform the design and improvement of digital products or services. Organizations achieve this by gathering qualitative and quantitative data through research methods like user interviews, observation, task analysis, and usability tests, with the goals of identifying problems, validating design decisions, speeding up the product development process, and increasing customer satisfaction.

UX research is vital because it uncovers user needs, informs design decisions, identifies usability issues, enhances product adoption and satisfaction, mitigates business risks, and provides a competitive advantage. By understanding users and their preferences, businesses can create user-centered experiences, improve product usability, and build strong brand loyalty. UX research ensures that resources are invested wisely, resulting in products and services that meet user expectations, drive customer satisfaction, and ultimately lead to business success.

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