2025 Awards
XM Breakthrough
Artist Awards
Our 2025 Breakthrough Artists brought to life remarkable
products, services, and cultures - by empowering their
companies to listen openly, understand more deeply,
and build purposefully.
The 2025 winners
The 2025 winners
Fueling incredible
growth with XM
Matt Lombardi | Global VP of Customer Experience
Serving up guest
satisfaction that’s
finger lickin’ good
Sarah Baker | Director, Global Customer Experience
Optimizing trip
experiences with
research
Eline Metske | Senior Researcher
Revving up engagement
to turbocharge
team spirit
Kalifa Oliver | Director, Employee Experience Analytics Strategy
Banking on customer
journey mapping
Matthew Partrick | Senior Director, Advanced Business Analytics
Revolutionizing care
every step of the way
Maggie Gentry | Director, Experience Analytics
Boosting employee
morale and citizen trust
Sara Kirk | Performance Results Facilitator
Empowering educator
and student voices
Jace Dallman | Research Data Scientist
Previous winners
About the award
The Breakthrough Artist Award is a custom Yamaha Revstar guitar designed by Qualtrics and laser-engraved by Big Secret in Richmond, VA. It proudly represents the boldness, creativity and attention to detail our Breakthrough Artists exemplify.
