Topic: XM Visionaries
A peek into the future with the godfather of the Experience Economy
When Joe Pine and James Gilmore first coined the phrase ‘the experience economy’ over 20 years ago, they started a revolution that would see tens of thousands of businesses transform how they oper...
By Jack Davies
How Cathay Pacific focuses on passenger feedback to soar above the competition
Customer experience is everything in the airline industry. From the routes they fly to the booking process and the on-board experience, every touchpoint with customers is an opportunity for airlines t...
By Walter Li
Hear how American Express brings the voice of the customer to life
This is the first installment of our new blog series, “Customer Experience Visionaries.” In each post, we’ll feature highlights from a conversation with a Customer Experience thought leader on c...
By Luis Angel-Lalanne