Market research vs. marketing research — What’s the difference?
Topic: product positioning
Market research vs. marketing research — What's the difference?
Have you ever wondered whether there's a difference between market research and marketing research? Although these two terms are often used interchangeably, they have some qualities that differentiate...
By Qualtrics
Product and pricing research — how conjoint analysis takes the guesswork out of product development
Imagine a life with unlimited resources to build the next ‘must-have’ product or develop your latest upgrade. Or one in which the cost of materials or development had no interconnection with the p...
By Amy Bates
Van Westendorp pricing explained for 2022
The Van Westendorp pricing model can help you gauge what respondents are really willing to pay for an item – and how to set a price range for a real-world market. Researching prices is not straight...
By Jack Davies