The ultimate guide to an unforgettable X4 Summit experience

It’s back! The greatest gathering of Experience Management professionals on the planet returns for 2025 – bigger, better, and more memorable than ever. Whether it is your first time, or you’re a seasoned veteran, as you start planning your trip, our guide will help you get the most out of your X4 2025 experience.

Choosing the perfect sessions

You’ll have your choice of over 100 speakers from more than 80 brands at X4, from keynotes by influential leaders to the inside story of breakthrough moments from some of the world’s most successful companies.

Leading brands like KFC, Walmart, and ServiceNow will bookend the morning and afternoon of each day. They’ll share powerful stories on how they’re rising to meet the moment by leveraging AI and automation to refine strategies and improve business outcomes, surfacing key trends to increase speed to action, and more.

For attendees taking advantage of XM Basecamp Live, seating is open, so add this program to your cart at checkout and select your courses inside the X4 App (IOS, Google Play) today.

Fostering a community of connection and collaboration

One of the big draws of X4 is having thousands of like-minded people all in one place. No more explaining what experience management is to the people you meet — these people just get it.

So take the opportunity to meet with, talk to, learn from and connect with them. Here are some of the ways we’re helping you make connections and work together to solve your most pressing issues:

• Experience Community: The Experience Community space is a centralized location where existing XM Community members and those interested in joining can engage in curated community meet-ups, pick up some community merch, and get bonus community points.
• Connection Lab: Participate in an interactive experience where attendees will spend 30 minutes tackling burning questions on a wide range of topics spanning XM from improving digital experiences to how AI is changing the way we work. Get real-time answers delivered via vibrant light displays as insights come to life.
• Braindates: Sign up for one-on-one or small group conversations based on topics posted by you and fellow participants. Take some time to brainstorm, solve challenges, and share expertise while meeting new, brilliant people. You can sign up for Braindates and post topics for discussion in the X4 App.

Same Dream Team, new home

The legendary Dream Team is ready to fulfill attendees’ dreams at X4. In case you haven’t heard, they’re known for actively listening to your needs, addressing your requests, and striving to exceed expectations whenever possible. Too cold in a ballroom? Have a headache and need some Advil? The Dream Team’s got your back.

This year, you can find the Dream Team in the all-new Dream House. Step inside to ask questions, discover more about the Dream Team program, and submit your dream requests onsite. You’ll also get the opportunity to take a peek behind the curtain and check out the technology that powers the Dream Team’s superhuman ability to wow X4 attendees.

Where to get help on the day

Downloading the X4 App is essential for maximizing your experience at the event. It provides convenient access to numerous resources, including:

• Recommended sessions
• Venue maps
• The ability to build your own agenda
• Real-time updates on session changes
• Dream Team requests

Additionally, the app allows you to connect with other attendees, ad-hoc or via the Braindate program.

If you can’t find what you need, don’t worry; our team is on hand to help you get the most out of your experience. You can find our staff wearing white or purple X4 shirts.

So whether you just can’t find the bathroom, want to know what time the concert starts or need to find a room, just come and see us—we’ll point you in the right direction.

Come for the learnings, stay for the celebration

Close out X4 by unwinding and relaxing at the X4 Block Party where you’ll be immersed in a vibrant atmosphere filled with music, dancing, and entertainment. The Block Party will feature food trucks, roller disco, arcade games, and more surprises you’ll need to just be there to see!

And did we mention three-time GRAMMY® Award winner Gwen Stefani is going to perform some of her biggest hits?

You won't want to miss this.