XM Knowledge Base
17 Market research tools you should be using
From trawling the mighty US Census, to calculating percent change in an instant, there’s a whole lot of research tools out there to help you do your job as a market researcher. When you’re conduc...
By Aaron Carpenter, Ruth D'Alessandro
How to create an effective survey in 15 simple tips
You don’t have to be an expert to create a survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. Access 50+ expert-designed survey tem...
By Sarah Fisher
Free poll maker: Create and share polls quickly and easily
Create a poll in minutes to quickly and easily inform marketing strategy, get instant feedback, gather suggestions, or simply find out what your team wants for lunch... GET STARTED: Create a free a...
By Catherine Thurtle
Complete your listening system with WhatsApp distribution
The best listening systems are those that meet their customers where they are. It prompts greater engagement and real-time insights, which is why with Qualtrics you can now use WhatsApp as a primary f...
By Harry Gough
Simplifying complexity: Bringing research in-house
Originally published on Research Live While the fundamental principles of market research rarely change, it’s hard to deny that new tools and technologies have turned the industry on its head. Wh...
By Tim Farmer
Qualtrics + BHN Rewards: Encourage study participation with automated rewards
If you want to maximize participation rates or show appreciation for customer feedback, this announcement is for you... Introducing the Qualtrics and BHN Rewards (formerly Rybbon partnership), making...
By Harry Gough
Qualtrics partners with NORC at the University of Chicago to bring enhanced rigor and versatility to US population research
Probability-based survey panels offer the relative affordability and speed of panel-based research, with an additional layer of statistical confidence. That’s why we’ve partnered with NORC’s pro...
By Jack Davies
Insights are great — but taking action is what we need now
We all have insights — and right now many organizations have more than they ever had before. Find out how to go one step further and use them to drive real change and take action to improve the expe...
By Jack Davies
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