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Demographic survey questions that yield valuable insights

Better understand your audience by collecting their demographics data to give you better insights and market segmentation. Advertisers know not to put a children’s toy commercial on late night TV...

By Meena Toor

9 Key stages in your marketing research process

You can conduct your own marketing research. Follow these steps, add your own flair, knowledge and creativity, and you’ll have bespoke research to be proud of. Marketing research is the term used...

By Scott Smith

What is acquiescence bias and how can you stop it?

Acquiescence bias is a real issue in survey research. Learn how you can spot it using our examples and read our 5 top tips to avoid it. eBook Download: Start designing survey questions that drive r...

By Meena Toor

10 ways AI can help market researchers succeed

When we see representations of artificial intelligence in the media, it’s nearly always focused on the more attention-grabbing ways things can go wrong: driverless cars entrapping us (Minority Repor...

By Daniel Saunders

7 Ways to pretest your survey before you send it

Time is money, and often researchers want to send out their surveys as quickly as possible. But rushing to distribute a survey can result in unforeseen problems with the data collection. Pretesting he...

By Sarah Fisher

Ethical issues to consider when conducting survey research

What are the ethical standards you should adhere to as a survey researcher? And which ethical questions should you look out for when you create and conduct your survey? Let’s explore. What do we me...

By Sarah Fisher

Six ways to find more survey participants

Get the right results from your survey by finding the right survey respondents to provide confidence in your data The challenge of finding survey respondents Getting the right survey participants is...

By Rosemin Anderson

17 Market research tools you should be using

From trawling the mighty US Census, to calculating percent change in an instant, there’s a whole lot of research tools out there to help you do your job as a market researcher. When you’re conduc...

By Aaron Carpenter, Ruth D'Alessandro

How to create an effective survey in 15 simple tips

You don’t have to be an expert to create a survey, but by following a few survey best practices you can make sure you’re collecting the best data possible. Access 50+ expert-designed survey tem...

By Sarah Fisher

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