XM Knowledge Base
Your ultimate guide to questionnaires and how to design a good one
The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using an online questionnaire, in person, by email or over the phone, the way you design...
By Qualtrics
Employee survey fatigue
Ever wonder if you’re sending too many employee surveys? Employee survey fatigue is a concern for many employers, but avoiding it is within your control. What is survey fatigue? Survey fatigue is ...
By Dr. Vanessa Kowollik, Lisa Le Derff
How to Optimize Your Research to Navigate Business Uncertainty
Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...
By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell
Improve data quality by using a commitment request instead of attention checks
Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...
By Emily Geisen
Introducing Audience Management, new DesignXM solution to manage and build your own research panels
When it comes to market research, we know that finding panelists and receiving accurate and fast feedback is a constant struggle. Market researchers need a way to gain high-quality insights in a more ...
By Kalyan Tummala
Competitive benchmarking: Best practice guide
What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...
By Qualtrics
What are the top market research challenges in 2022?
We all know that conducting market research in today’s landscape is nothing short of challenging — from the need to deliver deeper and more meaningful insights faster to developing strategic, alwa...
By Qualtrics
Advanced Research Made Easy - Conjoint Analysis
What is conjoint analysis and how can you use it to enhance the value of the products and services you provide to customers? Read on to learn more about how conjoint analysis works, why you should use...
By Craig Lutz
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