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Your ultimate guide to questionnaires and how to design a good one

The written questionnaire is the heart and soul of any survey research project. Whether you conduct your survey using an online questionnaire, in person, by email or over the phone, the way you design...

By Qualtrics

Employee survey fatigue

Ever wonder if you’re sending too many employee surveys? Employee survey fatigue is a concern for many employers, but avoiding it is within your control. What is survey fatigue? Survey fatigue is ...

By Dr. Vanessa Kowollik, Lisa Le Derff

How to Optimize Your Research to Navigate Business Uncertainty

Around the world, business uncertainty is up. The global economy has shifted and leadership teams are adjusting the way they make investments. This means that the traditional approach of prioritizing ...

By Qualtrics Value Advisory & Gradient Metrics, Topher Mitchell

Improve data quality by using a commitment request instead of attention checks

Attention checks are a common method researchers use to catch unmotivated respondents who may harm data quality by not reading questions carefully, speeding through surveys, skipping questions, answer...

By Emily Geisen

Introducing Audience Management, new DesignXM solution to manage and build your own research panels

When it comes to market research, we know that finding panelists and receiving accurate and fast feedback is a constant struggle. Market researchers need a way to gain high-quality insights in a more ...

By Kalyan Tummala

Competitive benchmarking: Best practice guide

What is competitive benchmarking, and how can you use it to get ahead of your competition? Read on to learn how to create KPIs that effectively chart success and the best practices for developing a co...

By Qualtrics

What are the top market research challenges in 2022?

We all know that conducting market research in today’s landscape is nothing short of challenging — from the need to deliver deeper and more meaningful insights faster to developing strategic, alwa...

By Qualtrics

Advanced Research Made Easy - Conjoint Analysis

What is conjoint analysis and how can you use it to enhance the value of the products and services you provide to customers? Read on to learn more about how conjoint analysis works, why you should use...

By Craig Lutz

How to Do Market Research on Amazon: Seller Case Study

We talked to experienced seller Travis Fleming who’s been on Amazon since 2014. Travis lives in Canada and currently makes a living copywriting. Travis always had an entrepreneurial spirit. Ever s...

By Milos Culafic

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