Qualtrics again named a Leader in 2025 Gartner® Magic Quadrant™ for Voice of the Customer report

The 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms report has been published, and we’re proud to reveal that Qualtrics has been named a Leader in the VoC Platforms report once again.

In the report, “Gartner Magic Quadrant gives enterprise technology shoppers an unbiased assessment of how well competing providers are performing against Gartner’s market view and is supplemented by validated user reviews.”

For the 4th time Gartner has named Qualtrics a Leader.

Free report: 2025 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms

Voice of the Customer has never been more important

VoC has never been a more crucial investment for brands. For customers to choose you over your competitors in today’s environment, they want to know you’ve got their backs. That you understand what they want, and can deliver across the entire customer journey whether that be online or in-store. And these needs and preferences change. All the time.

Meaning brands need to take a proactive approach to meet the needs of their customers or risk falling behind. That means listening deeper — getting better insights from your existing responses; and understanding faster and with more clarity — so you can take action to solve customer issues before they lead to churn.

This is why Qualtrics is investing in new ways for organizations to listen to and connect with their customers. To truly understand the voice of every customer, organizations need a diverse portfolio of listening tools that go beyond the survey and allow them to tap into what their customers are and aren’t saying, so they can drive action across the organization.

Listen. Understand. Act.

Our GenAI solutions are the next step in our continual journey to help businesses meet the needs of their customers, now embedded into every facet of the platform. Here is what you can expect:

• Listen deeper with Conversational Feedback, to improve the data from your existing survey response rates.
• Understand faster and more clearly with Insights Explorer, helping you to proactively identify trends and issues that need priority attention.
• Act at scale in a personalized manner with GPT-assisted follow-up, enabling teams across the organization to improve the customer experience.

Qualtrics is thrilled to be recognized as a Leader in this crucial area. In our opinion It’s a result that once again acknowledges Qualtrics’ capabilities and strengths.

Here’s where we’re going next

We’re not stopping here. In our commitment to partner with our customers — helping them optimize improvement and innovation throughout their organization — we’re investing in the following areas:

• Introducing Qualtrics Experience Agents — AI-powered agents designed to interact directly with customers and employees, transforming how organizations connect with people at scale.
• Text analytics just got better — Our text analytics platform will be powered by our AI technology, reducing TCO and enabling quicker and deeper insights.
• Introducing our digital enhancements — Look out for digital path analytics & in-app session replay.
• Ever-more personal customer support — We’ve made changes to help you maximize value from your program and evolving our customer support structure to ensure we focus on customer maturity / value.
• We’re making the platform easier to use than ever — so you can see the value from your investment from day 1.
• Real time insights, real-time results — Predictive analytics will help you get ahead of issues before they escalate.

Future of XM

We recently announced Qualtrics® Experience Agents™. AI-powered agents designed to interact directly with customers and employees, transforming how organizations connect with people at scale.

While the industry buzzes with talk of AI and its promise of efficiency, Qualtrics is taking a fundamentally different approach. Experience Agents don’t just automate tasks, they enhance the human experience by closing the loop in ways that build trust and deepen relationships. Experience Agents are specialized, autonomous digital workers rooted in Qualtrics’ unique ability to help organizations understand people. With Experience Agents, organizations can now respond to people with this in-depth understanding of the human experience, addressing people’s problems and anticipating their needs.

As Agentic AI becomes front and center for successful customer experiences, Qualtrics’ track record of success in both vision and product makes us the trusted partner you need to get the most out of your customer insights.

We invest heavily to support Qualtrics® users in every portion of our platform and across all maturity levels, encouraging best practices and continuous learning through the XM Institute and our Customer Success Hub.

We believe the Gartner recognition is an acknowledgement that businesses can be confident that an investment in Qualtrics is right for today and tomorrow.

But don’t just take it from us — you can find the full report here.

Qualtrics has the largest Experience Management ecosystem, with over 120+ technology partners and 200+ go-to-market partners, including consulting, implementation, ISV, marketplace, managed services, and global system integrators.