XM Knowledge Base
The 4 keys to driving action with NPS feedback
Companies often struggle to decode customer feedback, which can make it challenging for leaders to take clear action. While Net Promoter Score® isn’t a quick fix, we’ve identified four key skills...
By Isabelle Zdatny
Qualtrics' commitment to secure and private AI
In today’s experience economy, understanding your audience is crucial to creating personalized experiences at scale, fostering stronger customer connections, higher satisfaction and loyalty. Qua...
By Niranj Srinivasan
4 takeaways for government leaders from X4 2024
Government agencies often struggle to prioritize improvements that will make the most impact on the experience for customers and employees. At this year’s X4, we heard from various government leader...
By Qualtrics
X4 London 2024: The power of humanised intelligence
On June 6, 2024, 1,500 XM leaders arrived at London’s Barbican Centre for a day of inspirational keynotes, action-oriented breakouts from adidas, Hilton, Nestlé and more, and the latest, cutting-ed...
By Aaron Carpenter
Qualtrics named a Leader in Forrester Customer Journey Orchestration Platforms Wave
The Forrester WaveTM: Customer Journey Orchestration Platforms, Q2 2024 has been published, and we’re proud to reveal that Qualtrics has been named a Leader among top vendors in the CJO market! I...
By Qualtrics
Meet the industry leaders addressing rising expectations with XM
Great experiences are a competitive advantage in every industry. See how leaders in experience management are addressing specific needs for their customers and why they were selected as winners of the...
By Erica Evans
Must-read customer experience books for 2024
It’s that time again – we’ve published our 2024 reading (and listening) round-up for CX professionals looking to refresh their expertise and prime their thinking for the year ahead. Developin...
By Qualtrics
How DISH is using insights to set the stage for post-merger success
DISH is entering an ambitious new chapter as a business, equipped with exciting technology and market opportunities and fueled by meaningful insight into customers and employees. DISH’s commitment t...
By Erica Evans
Subscribe to the Experience Matters blog
Stay up to date with the latest XM thought leadership, tips and news.