XM Knowledge Base
Improving online reputation and the patient journey with better digital experiences
In today’s healthcare landscape, patient experience extends far beyond the walls of clinics and hospitals. It begins in the digital realm, during those critical online interactions, such as scheduli...
By Maggie Gentry, Sydney Milburn
The AI innovations shaping the modern employee experience
Organizations are navigating unprecedented levels of complexity in today's workplace. Leaders are grappling with a widening skills gap, adapting to modern ways of working, keeping pace with relentless...
By Cecelia Herbert
The 4 market research trends redefining insights in 2025
As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...
By Ali Henriques
The 5 employee experience trends redefining work in 2025
35,000 employees. 22 countries. 30 industries. 5 workplace-defining trends. Here it is – our 2025 Employee Experience Trends Report, to help you navigate the modern workplace. Each year, we track...
By Antonio Pangallo
Global consumer trends for 2025 revealed
Understanding what drives consumer loyalty – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest con...
By Qualtrics
Celebrating CX Day 2024 with everyday tips for showing your impact
October 1st marks CX Day, an annual global celebration by the Customer Experience Professionals Association (CXPA) of the companies creating great experiences for their customers and the people who wo...
By Rachad Davis
Safeguarding patient information in the digital age
In today's healthcare landscape, delivering exceptional patient experiences is no longer a nice-to-have; it's a must-have. Healthcare providers must understand their patients to systematically identif...
By Niranj Srinivasan
Tree testing 101: Elevating your user experience
Tree testing, a valuable UX research technique, assesses the ease with which users locate information on websites or applications. It can be employed to evaluate the navigation tree of an existing pla...
By Emily Geisen
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