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Your guide to developing a digital brand strategy

Have you ever wanted a guide that can carry you through the entire branding process? A guide that not only defines your brand but also helps you steer the ship as you navigate brand identity, offer...

By Shane Barker

Understand the employee journey across all touchpoints with Employee Journey Analytics

How employees evaluate their experience is a result of many touchpoints along a journey. Our 2022 Employee Experience Trends research shows a clear relationship between how employees evaluate their ov...

By Qualtrics

DX Metrics: Drive business impact by humanizing the digital experience

As businesses look to differentiate themselves, the digital experience is a key battleground where loyalty is won and lost. So it’s natural that more and more businesses are investing in maximizing ...

By LiLi Wong

Introducing Discover — a powerful new set of products on the XM Platform

Today, we’re delighted to lift the lid on one of the most exciting updates to The Experience Management Platform™ in half a decade — a powerful new set of capabilities called Discover. Since ...

By Qualtrics

7 ways you can better support working parents in your organization

Help your organization’s working parents and caregivers find better work-life balance. Use these 7 tips to get started. Working parents face unique challenges in the workplace, often compromising...

By Qualtrics

Qualtrics Acquires SurveyVitals, a Trusted Healthcare Experience and Analytics Company

Today, we are excited to share that we have acquired SurveyVitals, a 20-year healthcare experience and analytics expert that is helping organizations deliver incredible patient experiences at scale. �...

By Qualtrics

Qualtrics named a Leader in Gartner’s Magic Quadrant for Voice of the Customer 2021

The results of Gartner’s 2021 search for the best Voice of the Customer (VoC) platforms is in — and for the second consecutive year CustomerXM has been named a ‘leader’ in this year’s report...

By Qualtrics

New Text iQ machine learning models deliver industry leading accuracy with sentiment analysis

What is sentiment analysis? Sentiment analysis is a powerful tool for monitoring and understanding contextual sentiment for any customer, employee, product, or brand experience. It uses natural langu...

By Qualtrics

Why your leaders will leave in 2022 — and what you can do about it

A leadership exodus is coming. Learn why senior leaders – and female senior leaders, in particular – are leaving and what actions your organization can take now to retain your leadership talent. ...

By Qualtrics

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