XM Knowledge Base
18 innovations on the XM Platform launching at X4 2023
At X4 2023, we got the opportunity to connect with Experience Management leaders from around the world to listen, share ideas, and to co-create the future of XM. We also got the opportunity to lift...
By Qualtrics
6 ways personalized customer engagement can build better relations
In this article, we'll be diving into the world of personalized customer engagement and how it can help your business thrive. We will explain how to tailor your communication and interactions to th...
By Erkki Muuga
The X4 2023 guide to skiing around Salt Lake City
Salt Lake City is not only home to the incredible X4 Summit, but at 4,000+ feet above sea level, it offers some of the greatest skiing in the world. Here’s your guide to hitting the slopes while in ...
By Catherine Thurtle
What's new? XM Discover + Social Connect product updates
The latest updates to our data connectors, conversational analytics and digital experience capabilities in XM Discover enable you to stay one step ahead of your competition to understand what customer...
By Qualtrics
Statistical analysis software: your complete guide to getting started
Having access to huge amounts of data presents almost unlimited possibilities for businesses looking to understand everything from business and marketing performance to customer sentiment and desires ...
By Qualtrics
Original research: The state of digital experience in 2023
For the last three years, the focus for many companies has been on accelerating digital transformation. They had to —their very survival depended on it. Today, you see the impact of that, digital ex...
By Ronell Hugh
How upstream thinking saved Expedia millions
Being proactive is essential for any business looking to achieve success, but one of the greatest challenges is overcoming the cycle of response. More often than not, businesses spend a considerabl...
By Qualtrics
Solving EX & CX problems before they happen
Taking a more proactive approach to solving customer and employee experience challenges. Today, the key to good business is empathy. Whether they’re customers or employees, understanding what pe...
By Qualtrics
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