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10 questions (and answers) from “What’s the Future of CX?”

Even in the midst of continued inflationary pressures that increase consumer price sensitivity, Qualtrics’ research found that what drives purchase decisions is the post-purchase experience. In the ...

By Isla Yu

Celebrating CX Day 2024 with everyday tips for showing your impact

October 1st marks CX Day, an annual global celebration by the Customer Experience Professionals Association (CXPA) of the companies creating great experiences for their customers and the people who wo...

By Rachad Davis

Safeguarding patient information in the digital age

In today's healthcare landscape, delivering exceptional patient experiences is no longer a nice-to-have; it's a must-have. Healthcare providers must understand their patients to systematically identif...

By Niranj Srinivasan

Tree testing 101: Elevating your user experience

Tree testing, a valuable UX research technique, assesses the ease with which users locate information on websites or applications. It can be employed to evaluate the navigation tree of an existing pla...

By Emily Geisen

5 easy steps to integrate digital channels into your CX program

Digital channels, such as websites and apps, have become one of – if not the – main interface between organizations and their customers. To succeed in this digital-first environment, customer expe...

By Isabelle Zdatny

The 4 keys to driving action with NPS feedback

Companies often struggle to decode customer feedback, which can make it challenging for leaders to take clear action. While Net Promoter Score® isn’t a quick fix, we’ve identified four key skills...

By Isabelle Zdatny

Qualtrics' commitment to secure and private AI

In today’s experience economy, understanding your audience is crucial to creating personalized experiences at scale, fostering stronger customer connections, higher satisfaction and loyalty. Qua...

By Niranj Srinivasan

4 takeaways for government leaders from X4 2024

Government agencies often struggle to prioritize improvements that will make the most impact on the experience for customers and employees. At this year’s X4, we heard from various government leader...

By Qualtrics

Achieving Equity and Enhancing Quality of Life in Healthcare

Steven Issa, Former Chief Digital Officer of the Australian Digital Health Agency joined Will Hudson, Vice President, Public Healthcare and Phill Bland, Global Government Advisor at a Qualtrics Health...

By Qualtrics

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