Skip to main content
Qualtrics Home page

Crate & Barrel on experience gaps: why they occur and how to close them

Experience gaps occur when a brand fails to meet expectations at any point along the customer journey. It could be a big brand disaster: “I didn’t expect the shop assistant to kick me in the sh...

By Jared Gardner

Why HR ‘doing things differently’ is the norm at Patagonia

Patagonia is ‘a cause, disguised as a company’ according to CHRO Dean Carter. In our new HR Visionaries series, he explores what makes the employee experience at Patagonia unique and explains why ...

By Jack Davies

Employee feedback: how to drive accountability and action

  Employee feedback surveys are like gym memberships ...A simple but accurate analogy. Organizations can collect all the employee feedback they want from their employees but unless they communi...

By Benjamin Granger

How to label response scale points in your survey to avoid misdirecting respondents

Have you ever been following navigation instructions while driving and wished that an instruction or street sign would’ve been more clear or specific? Maybe you couldn’t tell in time which lane le...

By Dave Vannette

Survey Straightlining: What is it? How can it hurt you? And how to protect against it.

Straightlining. It’s the bane of survey writers. It happens when your respondents rush through your survey clicking on the same response every time and it’s a serious threat to data quality. Mo...

By Dave Vannette

6 Key Steps for Designing an Effective 360 Degree Feedback Program

HR experts know that traditional performance management can be controversial and a little tricky to incorporate in the workplace. In fact, many HR gurus believe that traditional performance management...

By Rachel Barker

How to Keep Your Surveys Out of the Spam Folder

You’ve put a lot of work into writing your survey questions, choosing your Target Audience and getting your survey ready for distribution. After you hit the send button, all your respondents need to...

By Braydon Anderson

Biased data are bad data: How to think about question order

The order in which you ask questions can make a huge difference in your data. If you’re not careful, you can inadvertently anchor your respondents and bias your data. And no one wants that. A cla...

By Dave Vannette

Subscribe to the Experience Matters blog

Stay up to date with the latest XM thought leadership, tips and news.