XM Knowledge Base
Improving patient experience by engaging your employees
When I was a chief experience officer, I often told front-line leaders to stop focusing on patient experience and invest their energy in their employees. Healthcare organizations (HCOs) have long been...
By Susan Haufe
Qualtrics named a Leader in Gartner’s Magic Quadrant for Voice of the Customer 2021
The results of Gartner’s 2021 search for the best Voice of the Customer (VoC) platforms is in — and for the second consecutive year CustomerXM has been named a ‘leader’ in this year’s report...
By Qualtrics
New Text iQ machine learning models deliver industry leading accuracy with sentiment analysis
What is sentiment analysis? Sentiment analysis is a powerful tool for monitoring and understanding contextual sentiment for any customer, employee, product, or brand experience. It uses natural langu...
By Qualtrics
Top Executives Expect to Spend More to Meet Rising Customer and Employee Demands
In the midst of the pandemic and ongoing labor shortage, C-Suite executives say customers and employees will become more demanding in the coming months, and spending will increase around technology, h...
By Qualtrics
Certified Questions: Expert-designed, more reliable results
Certified Questions prepare organizations to be inclusive and exhaustive, without exhausting your targeted audience. In the world of research, it has become imperative that we capture the right voi...
By Qualtrics
QR codes for exceptional in-store customer experience
2020 certainly delivered some surprises. One was the resurrection of the QR code, which went from being a quaint-but-clunky marketing device in the early 2000s to a slick, touchless solution, invaluab...
By Qualtrics
6 world-class B2B CX examples to learn from
Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. We explore 6 successful B2B CX examples to share what you can do in your compa...
By Qualtrics
How video surveys help you understand customers
The competition in many industries is fierce. One way to stand out is by understanding your customer better than your competitors. That can be done by hearing from them - like literally hearing their ...
By Dave Carruthers
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