“Don’t mess up the corn”: How KFC serves up exactly what its customers want
There’s getting to know customers…then there’s KFC getting to know customers. At Experience London, we heard from Cat Envis - Guest Insights and Analytics Manager - on how one of the world’s b...
By Qualtrics
How to use analytics for risk management
Calculating and managing risk is a vital part of business, but how can data analytics play into successful management? Read on to find out what risk management analytics is, why it’s important and h...
By Qualtrics
Why a sense of belonging at school matters for K-12 students
New Qualtrics research shows that high school students in the U.S. are struggling to feel a sense of belonging at school, with just 49% saying they feel like they are part of their school community. T...
By Qualtrics
How Rihanna and FENTY took celebrity
entrepreneurship
to a new level
From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...
By Qualtrics
How to tap into Technology Modernization Funds for your customer experience initiatives
Customer experience leaders in the U.S. federal government have a unique opportunity to apply for federal funding allocated to support CX initiatives. All federal agencies providing public-facing info...
By Qualtrics
How upstream thinking saved Expedia millions
Being proactive is essential for any business looking to achieve success, but one of the greatest challenges is overcoming the cycle of response. More often than not, businesses spend a considerabl...
By Qualtrics
Solving EX & CX problems before they happen
Taking a more proactive approach to solving customer and employee experience challenges. Today, the key to good business is empathy. Whether they’re customers or employees, understanding what pe...
By Qualtrics
4 examples of negative tone of voice you should never use
A lot of businesses struggle with their tone of voice over social. It is hard to balance between following the common rules and staying creative at the same time. Your tone of voice represents the voi...
By Qualtrics
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