XM Knowledge Base
Meet XM/os2: Artificial Intelligence (AI) powered Experience Management
Today, we’re revealing one of the most exciting technology releases in our 20-year history — XM/os2. It brings together the power of Qualtrics AI and new generative AI capabilities with the world...
By Brad Anderson
Customer expectations: 7 types all researchers should understand
All companies want to ‘exceed customer expectations’, but do you really know what that means? Learn the facts below. What are customer expectations? Generally, customer expectations are a set of...
By Dave Pabley
Human experience – what is it and why does it matter?
Authentic human connections are essential to life, and business is no exception. Here’s how to enhance, scale and optimize the human experience in your organization. What is human experience (HX)? ...
By Sarah Fisher
7 ways to build a customer-centric culture
The customer is always right. Right? Whether you agree or not, the customer should always be the main focus of your business. Senior Principal Analyst at the Qualtrics XM Institute, Aimee Lucas, expla...
By Sarah Fisher
How customer experience helps bring Open Universities Australia’s brand promise to life
Open Universities Australia (OUA) helps students explore hundreds of online degrees and thousands of subjects from Australian universities. As an impartial destination the organisation is "Here to gui...
By Qualtrics
Original research: The state of digital experience in 2023
For the last three years, the focus for many companies has been on accelerating digital transformation. They had to —their very survival depended on it. Today, you see the impact of that, digital ex...
By Ronell Hugh
11 great customer service examples
Excellent customer service is essential for business. In fact, consumers are willing to spend 17 percent more with companies that deliver great customer service, according to American Express. Unfo...
By Diana Kaemingk
“Don’t mess up the corn”: How KFC serves up exactly what its customers want
There’s getting to know customers…then there’s KFC getting to know customers. At Experience London, we heard from Cat Envis - Guest Insights and Analytics Manager - on how one of the world’s b...
By Qualtrics
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