XM Knowledge Base
What Degrees Do Customer Experience Professionals Have?
The landscape of customer experience (CX) has undergone a dramatic transformation. No longer a niche department, CX is now a strategic imperative for businesses of all sizes. But with this growing ...
By Camden Hatch
Meeting the omnichannel challenge with Three and Samsung
Integrated omnichannel experience is now table stakes for any business worth its salt. If your customer is not receiving a joined-up experience across every touchpoint, they’ll see - and feel - the ...
By Daniel Saunders
Contact center digital transformation: Your guide for success
With customers looking for more personal and more comprehensive experiences than ever, your contact center is likely inundated with requests and information. We look at the technology and processes be...
By Harry Gough, Rosemin Anderson
Seats upright, trays stowed: Virgin Australia takes off with customer-led innovation
Virgin Australia had been a fierce competitor in the Australian aviation landscape for more than 20 years when the global pandemic rocked the world. Here’s how the airline doubled down on customer-c...
By Qualtrics
How Rivian is revolutionizing the EV purchasing experience
Rivian is completely revolutionizing the electric vehicle (EV) market, and in the process, they’re also innovating on the experience of purchasing a new vehicle. Find out why they’re a Breakthroug...
By Qualtrics
Meet XM/os2: Artificial Intelligence (AI) powered Experience Management
Today, we’re revealing one of the most exciting technology releases in our 20-year history — XM/os2. It brings together the power of Qualtrics AI and new generative AI capabilities with the world...
By Brad Anderson
Customer expectations: 7 types all researchers should understand
All companies want to ‘exceed customer expectations’, but do you really know what that means? Learn the facts below. What are customer expectations? Generally, customer expectations are a set of...
By Dave Pabley
Human experience – what is it and why does it matter?
Authentic human connections are essential to life, and business is no exception. Here’s how to enhance, scale and optimize the human experience in your organization. What is human experience (HX)? ...
By Sarah Fisher
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